Keven Smith
Business-to-Business (B2B) Copy
Online, Offline, and Direct Response

Advertising Copywriters

Ever flipped through a magazine and marveled at how much information the ads convey with just a few lines of copy? Advertising copywriters specialize in crafting these pithy, punchy messages.

The best ads hit you between the eyes with a benefit statement in the headline, use graphics to support the key message, and drive you relentlessly towards a specific, measurable action such as visiting a website.

The worst ads are so busy being cute and clever that they forget to convey any useful information about what the product can do for you. As a result, you tell all your friends about the brilliant concept and forget to buy the product—or even what the product was.

If you're running ads—whether full page, half page, or teeny-tiny—you need a copywriter who knows the difference between being cute and selling products. I've been writing clear, concise, coherent copy for 17 years. Drop me a line.

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