Keven Smith
Business-to-Business (B2B) Copy
Online, Offline, and Direct Response

Case Studies

Your customers will tell your story more credibly than anyone else - if you let them.

But creating case studies seems like a complex, time-consuming task. Which customers should you select? Who should you talk to within their organization? What questions should you ask them? How should you interpret their answers? What information should you include in the final story?

I can help. I've been through this process a few hundred times, creating everything from short customer blurbs to standard two-page stories to detailed four-pagers.

We'll start by discussing what you hope to accomplish with your customer success program. Next, I'll draft a list of interview questions and we'll finalize them together. Then, I'll begin interviewing customers. Based on their answers, I'll draft a series of case studies that bring out the many benefits of your products and services.

In the end, your website will capture and hold your readers' attention by providing proof of what you can do for your customers. It's one thing to read big promises in a well-written brochure or datasheet. It's another thing to hear the real-life story of a company that has achieved those promises.

Ask me about writing customer case studies that tell a convincing story.

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