Keven Smith
Business-to-Business (B2B) Copy
Online, Offline, and Direct Response

Direct Mail

Direct mail (or direct response) pieces start off as an intimate conversation with your prospect. They finish by making an irresistible offer.

The right approach can vary by situation. For some offers, a short, punchy email is best. For others, a long-copy sales letter will get the best results.

In either case, you can't afford to waste a word. The first sentence must capture the reader's attention. Every sentence that follows must drive the reader towards the single action you want them to take.

How long is too long? Any piece that loses your reader's attention. How short is too short? Any piece that doesn't convince the reader your offer is too good to pass up.

I've been keeping readers' attention and convincing them to take action for 17 years. Let me apply my email and direct mail experience to your direct mail campaigns.

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