Keven Smith
Business-to-Business (B2B) Copy
Online, Offline, and Direct Response

Direct Response Copywriters

Direct response copywriters write letters and emails to individual recipients. Depending on the products and services of the company running the campaign, the recipients may be business professionals or consumers.

It's not a given that any copywriter will be good at writing direct response pieces. Some copywriters prefer to write marketing collateral such as white papers or brochures. These writers may not be comfortable thinking and writing in the punchy, provocative tone that direct response often requires.

Direct response copywriters may also write other types of copy. But they thrive on trying to beat the target response rates for each campaign. They love to generate leads—and perhaps even make sales directly from their letters or emails.

Your business can use direct response campaigns to drive your prospects toward a specific action, such as visiting your website, requesting a free demo, or downloading a trial version of your software. If you're looking for direct response copywriters who have experience working in this medium, you're in the right place.

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