Keven Smith
Business-to-Business (B2B) Copy
Online, Offline, and Direct Response

Freelance Copywriter Rates

What are typical freelance copywriter rates? There's no easy answer to that question.

First of all, many writers prefer to charge by the project. When you think about it, this is really the best arrangement for both parties. The writer has every incentive to "nail" the copy on the first draft so that they can finish the project sooner and bill for their services. The client gains the assurance of a fixed price and avoids the unpleasantness of having to explain a cost overrun to their boss. Win-win.

But since every project is different, project fees vary widely.

Some freelance copywriters do bill by the hour—especially for projects that are hard to estimate. For example, a client may ask a writer to edit the copy on a large number of web pages. If some pages are much longer than others, it won't make sense to charge by the page. Without a per-page fee, it's tough to estimate a project fee. In this case, billing by the hour makes sense.

If you ask around, I think you'll find that freelance copywriter rates typically fall between $50 and $100 per hour. Now, you may find someone who's willing to work for less. Does that mean they're not a good writer? Not necessarily. They may be a recent college graduate who's trying to build their business by competing on price. Or they may be a stay-at-home mother who only wants to work part-time and is happy just to earn a little extra money.

In any event, get as much background information as possible before you decide to work with a freelance copywriter. If they haven't been recommended by someone you trust, consider asking for a resume and writing samples and conducting an interview. You'll soon find out whether a low-priced candidate is really a bargain—or whether a top-dollar writer is really worth the money.

I would be happy to quote you my freelance copywriter rates for your next project. Contact me today.

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