Keven Smith
Business-to-Business (B2B) Copy
Online, Offline, and Direct Response

Web Page Content

Web page content can be a tough nut to crack. In theory, a web page could go on forever, right?

But it probably shouldn't.

Readers on the web expect you to make your point quickly and clearly. They expect to find the information they're looking for at a glance. If they're frustrated, they'll keep surfing.

So, the trick is to know exactly what to say—and what not to say. You want to reassure the reader that she's in the right place. Put the controls at her fingertips. Present exactly the right amount of information at the right time. And keep her clicking deeper and deeper into your site.

During my 17-year career, I've written web page content for five-page microsites and massive corporate websites. As I flesh out your sitemap with crisp copy, I'll keep the reader's needs in mind: Why are they here? What are they looking for? How can I help them find it?

Let's transform your website into a 24x7 lead-generating machine. Contact me to talk about how you can enhance your web page content.

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