When I tell people what I do for a living, the look on their face often says, "What is a copywriter?" I suspect they think I deal with copyright law in some capacity.
I can understand why they would be confused. Everyone knows what a writer is. But what's "copy"?
Copy is simply a term we use to refer to text that has been written for advertising or marketing purposes. Thus, anyone who writes promotional materials for a living can call themselves a copywriter.
Within this field, there are several types of specialists:
I can also provide some information about freelance copywriter rates.
I hope this section will help you give a good answer if anyone ever asks you, "What is a copywriter?"
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