Keven Smith
Business-to-Business (B2B) Copy
Online, Offline, and Direct Response

What Is a Copywriter?

When I tell people what I do for a living, the look on their face often says, "What is a copywriter?" I suspect they think I deal with copyright law in some capacity.

I can understand why they would be confused. Everyone knows what a writer is. But what's "copy"?

Copy is simply a term we use to refer to text that has been written for advertising or marketing purposes. Thus, anyone who writes promotional materials for a living can call themselves a copywriter.

Within this field, there are several types of specialists:

I can also provide some information about freelance copywriter rates.

I hope this section will help you give a good answer if anyone ever asks you, "What is a copywriter?"

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